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Businesses that use marketing automation to nurture prospects experience a 451% increase in qualified leads. - Annuitas Group - Are you using best practices for your 2017 campaigns? This free guide will walk you though what you need to know.

Streamsends advanced segmentation options allow you to retarget and email your most engaged subscribers or customers by creating new lists from unique openers and unique clickers. Easy to use, try it for free here

Send the right message to the right person at the right time with marketing automation. Build an ever-growing profile for your email subscribers.

Agencies and marketers know all too well the challenge of winning back site visitors after they have abandoned their site. They also know the frustration of trying to win back subscribers after addressing what caused the rift. But they are also learning how to call them back, combining email marketing, marketing automation and behavioral insights to cost-efficiently address browse abandonment. Now, when site visitors search, but don’t buy, there is a way to win those visitors back as customers. Unsubscribers, too, can be reached with a message to bring them back.

Brand means nothing if customers’ needs are ignored in how the email messages are shaped. And that means automation. When you combine brand and automation, marketers gain the power to create a relationship that lasts.

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The triple play of email marketing, marketing automation and behavioral insights helps marketers win customers. Automated behavioral marketing increases sales by delivering targeted and timely messages based on user behavior, shopping patterns and more. This means you send the right message to the right person at the right time.

New visitors behave very differently from returning visitors. Returning visitors are much more prone to make a purchase – therefore it’s important to target them with sales-driven offers. 98% of new visitors do not convert the first time they visit your site, so it’s important to engage them with promotions that will encourage them to give you their email address.

DID YOU KNOW..Research shows that it can cost up to 30 times as much to get a new customer as it does to keep an existing one. - The Chartered Institute of Marketing